As per reports, Nike plans to capitalize on its quick recovery to drive further investments.

The brand plans to focus on women's, apparel, digital and the Jordan brand. In apparel, the company's maternity line, which launched in September, saw a 100 per centsellthrough of tights in its first two days. The retailer also expanded its extended sizing into the kids category this quarter.

Its inventory is back to healthy levels though gross margin decreased 90 basis points to 43.1 per cent through efforts to reduce excess inventory.

Nike Digital now makes up 25 per cent of the North America business and the Nike mobile app grew 20 per cent in the quarter. The retailer has added 70 million new Nike members globally since the pandemic began and that buying member growth is outpacing new and active member growth.

The retailer also plans to open between 150 and 200 small-format stores in North America due to the strategy and is focusing its footprint on technology-driven concepts like Nike Live and Nike Rise. It is creating online to offline capabilities, like buy online, pick up in-store throughout its network.