The Woolmark logo will be seen on a more diverse range of products. This includes: more sports, outdoor, casual, denim and wool-filled products. Woolmark has introduced a sub-brand Australian Merino Wool.
Sports and outdoor apparel products have traditionally been dominated by synthetics or feather and down products. Now apparel products made of wool are catching on in a big way. With the increasing trend toward casuals, Woolmark has established a category called ‘Contemporary’, cementing wool’s place as a modern, contemporary fiber. In line with this, specifications have been established for machine washable or machine wash and tumble dry wool denim products.
The minimum wool content for interiors and floor covering products using the Woolmark logo has been reduced from 80 per cent to 50 per cent. This means the same minimum wool content for all products - interiors and apparel - using the Woolmark blend logo. By reducing the minimum wool content it is hoped more interior companies will qualify to become Woolmark licensees and more wool products will be seen on shelves.
The Woolmark logo certifies both garment quality and fiber origin and promotes the fiber of Australia’s wool growers to an international audience. These changes to Woolmark’s licensing program represent positive movements into new areas of the wool industry.
www.woolmark.com/
