The organizers of New York’s three textile shows, to be held in July 2015, are looking at making the trip for exhibitors and participants more efficient, productive and fun. This is being done through a collaborative marketing effort called ‘NYC Textile Week’. Textile and apparel executives travel to New York twice a year to participate in trade shows like: Texworld USA, Kingpins, Première Vision, Indigo, DG Expo, menswear shows MRket, Project New York, Liberty and Capsule and streetwear show Agenda. In July the schedule also includes yarn show SpinExpo.
Andrew Olah, CEO of Olah Inc, the force behind invite only denim show Kingpins points out that for the people visiting New York for those weeks, the organizers should get together and make it an outstanding experience. The shows can negotiate better hotel rates and organize activities for attendees and exhibitors to do while they are in town.
Lizette Chin, VP of menswear for the MRket menswear trade show believes says the partnership gives an opportunity to attendees to visit the MRket show and walk to other shows that have a different synergy. Chin goes on to add that many of the MRket exhibitors are already taking advantage of the overlap in scheduling. Meanwhile, the three trade shows have approached the other apparel and textile trade shows to join in NYC Textile Week.