Feedback Here

fbook  tweeter  linkin YouTube
Global contents also translated in Chinese

Pakistan’s denim maker US Group revives ’70s denim, focuses on sustainability

The US Group has been Pakistan’s top denim and twill exporter for 20 years. With two brands - US Denim Mills for fabrics and US Apparel and Textiles for garments-the group has been building on its reputation for reliability.

Known for its selvedge and innovation strengths, the US Group is now focusing on technology usage to enhance great denim styles from the past with new comfort, performance, sustainability and fashion benefits. This year, the company’s inventions are targeting authentic styles that helped launch denim in the 1970s. A range of fundamental denim fashion, including rigid and office-smart as well as selvedge, are being re-imagined to create greater sustainability, refine vintage styles and advanced fibers and weaves.

The company is also revamping it processes for reductions in water usage, while moving to harm-free chemicals. US Group is boosting organic production of bottom-wear cotton to satisfy the fashion industry's increasing demand. More recycled denim is being produced - including super-soft jeans that re-use the fluff that flies during weaving. Further techniques are being perfected to allow more post-consumer up-cycling. And new fabrics are being invented to utilize discarded bottles, unwanted poultry down-feathers, and even collected spider silk.

 
LATEST TOP NEWS
 


 
MOST POPULAR NEWS
VF Logo