Pitti Uomo, the specialized menswear show will take place from June 17 to 24, 2014 in Florence. Several events have been lined up like: ‘Firenze Hometown of Fashion’ marking the 60th anniversary of Centro di Firenze per la Moda Italiana;

On June 16, a concert will be organized of singer Andrea Bocelli; and a special party celebrating Ponte Vecchio, the historical landmark bridge across the Arno river and a symbol of the city.

The highlight of the celebration will be the ‘Born in Florence’ initiative that will showcase four important designers and fashion labels, such as Salvatore Ferragamo, Gucci, Emilio Pucci and Ermanno Scervino. A series of events will see these designers as protagonists of cultural events throughout the city during the Pitti Uomo. Exhibitions, concerts, fashion shows and many other events will focus on Italian excellence and craftmanship.

The overriding theme inspiring the Pitti Immagine Uomo event taking place inside the Fortezza will be ping-pong, or ‘Ping Pitti Pong’. As previously announced, Z Zegna will be the menswear guest designer of the show. The group will return to Florence after about six years. Other initiatives will involve collaborations between Pitti Immagine and other Italian trade shows. During the July 2014 edition of Pitti Filati, the ‘Denim Italiano Italian Denim Makers’ event will involve Italian denim companies, which will also be presented as a teaser at the June edition of Pitti Uomo and later relocate to Milano Unica in September.

Other events will include the launch of G-Star’s special ‘G-Star Raw for the Oceans’ project in collaboration with Pharrell Williams. Ron Herman will launch its new international collection. Valstar will announce its latest collaboration with United Arrows and Tiger Jay X North Sails collection will make its debut. As part of the Pitti Italics events, two brands – Marcelo Burlon County of Milan and Au Jour le Jour, will mark their debut.

www.pittimmagine.com