It’s a whole new world out there in the apparel manufacturing industry in the post-pandemic era with health and wellness dictating the rise and fall of many segments. On a strong upward surge is sale of Crossfit active wear as people focus more on healthy regimes while loosening their purse strings when buying gym clothes, personal training clothes, and casual work clothes. With working out rather than parting out being the new wake-up call, the new Crossfit apparel market size accounted for about $113 million in 2022 and is anticipated to garner a revenue of around $149 million by 2032, advancing at a CAGR of 2.8 per cent during the 10 year forecast period of 2022-2032, done by Future Market Insights.

New functional look in vogue

According to the survey by Future Market Insights, women are the primary driver of the activewear segment comprising 60 per cent and are likely to lead the CrossFit apparel market with a CAGR of 4.2 per cent through 2032. The increased focus on sports and adventurous activities such as cycling and trekking by men, women and children are propelling the CrossFit apparel market size to a considerable extent. Crossfit apparel market growth is strongly promoted by aggressive efforts of fitness influencers to promote activewear in everyday life. Treated as utility, athleisure clothing boosts physical performance and enhances comfort while engaging in fitness and sports activities.

Many sports brands are now manufacturing sophisticated garments for better comfort and utility at more affordable prices. Van Heusen has added features like an odour shield, swift dry, high stretch, media pockets, sound immersion docks and meshes ventilation as an intrinsic part of Van Heusen's performance line. Many other Crossfit apparel brands are now focusing on trendy colour combinations in various sports activities. Sophisticated manufacturing technology is now driving this function-specific apparel and footwear segment. Some of the most recent developments in the Crossfit apparel market include functional clothing, made with anti-bacterial materials that can prevent body odour.

Brands innovate with added features

The footwear market is also growing in leaps and bounds with training shoes being promoted as a good shoe option to explore for all-day wear as they are more stable. Brands like Nike, Adidas and Reebok are marketing sports shoes and socks with specialized features in response to an increase in the incidence of foot diseases and allergies which is pushing up sales of their Crossfit apparel market share. Some of the major players in the Crossfit apparel market include Adidas, Reebok Anta Sports ASICS Corporation, Columbia Sportswear Company, Elite Sportswear, Hanesbrands, NIKE, Patagonia, Puma and Under Armor among others.

The Crossfit apparel market is growing the fastest through e-com due to increased internet penetration which allows consumers to compare products in real time and make informed decisions. The US holds the largest regional CrossFit apparel market share for the top wear segment and Europe follows a close second with Germany expected to contribute significantly the over the next few years.

The key markets for Crossfit apparels are China and Japan, where the market is estimated to advance faster than other regions. Most brands in the Crossfit apparel market are currently focusing on many research and development strategies in order to consolidate their market share.With a motto of your body is made to move so just move it, the Crossfit activewear segment is crossing many boundaries to become a part and parcel of our daily fitness regime.