Despite a slowdown in the overall luxury market, the Prada Group reported a 17 per cent rise in net sales to €5.4 billion during 2024. Driven by the strength of its brands and a focus on product innovation and quality, the company's performance remained ‘well above the market average,

Prada Group’s profitability also increased during the year, with the EBIT margin rising to 23.6 per cent, resulting in an EBIT of €1.3 billion. The group’s net profit increased by 25 per cent to €839 million. Its retail sales increased by 18% to €4.8 billion. Miu Miu emerged as the standout performer, with retail sales rising 93 per cent, sales of the brand Prada increased modestly by 4 per cent. Geographically, Asia Pacific dominated growth with €1.6 billion in sales, followed by Europe with over €1.5 billion.

Attributing the group’s success to its focus on product innovation, quality and craftsmanship, Patrizio Bertellim, Chairman and CEO also highlighted the importance of investments in production capacity and industrial know-how. Andrea Guerra, CEO emphasized the strong growth trajectory of Prada and the increased visibility and scale of Miu Miu.

Looking ahead in 2025, the Prada Group aims to continue outperforming the market, despite the uncertain economic environment. The company remains committed to its strategic priorities, including strengthening its brand positioning, enriching its product portfolio, and enhancing customer engagement.