Despite a huge drop in acreage in the wake of a whitefly attack last year, the cotton yield is expected to remain normal during the current season in Punjab. Due to the fear of another whitefly attack, the area of cotton cultivation in the state shrunk to 2.56 lakh hectares as against 3.39 lakh hectares last season.
This year there has been a focus on clean cultivation, good quality seeds, timely sowing, proper monitoring and timely remedial action, quality control of pesticides and creating awareness about identification of severity of the incidence and management methods. Training camps for farmers were organized. They were provided a crop calendar and literature on cotton. Pesticide dealers were imparted training and radio and TV talk shows dealt with pest management in cotton. Field supervisors monitored the ground situation.
The pest attack had caused widespread damage to the Bt cotton variety in Punjab and Haryana last year. In Punjab, 1.36 lakh hectares, out of 4.50 lakh hectares of cotton acreage, were ravaged by the attack and the output had dropped by 40 per cent.
The whitefly attack was less severe in 2016 than in 2015. Last year's pest attack made some farmers plough up their cotton fields in anticipation of a similar attack this year.

- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
AI goes invisible as fashion brands rewire design studios
The fashion industry's digital transformation is entering a new phase. After investing heavily in sophisticated 3D computer-aided design (CAD) platforms... Read more
Natural fibers gain ground as global retail pushes back against polyester
A change is underway across the global textile industry as consumer preferences begin to alter sourcing decisions that have long... Read more
From exclusivity to engagement, luxury retail rewrites its growth strategy for 2…
The global luxury industry is entering a different growth cycle. After years of post-pandemic spending riding on affluent consumers and... Read more
Shaping the future of fashion at BRICS+ 2026
The upcoming BRICS+ Fashion Summit in Moscow promises to be a pivotal international gathering, offering a dedicated platform for fast-growing... Read more
The 10.3 mn-tonne cotton trade boom will be driven by scarcity, not surplus
The global cotton trade is entering an unusual expansion phase. Trade volumes are expected to rise steadily over the next... Read more
From Volume to Value: How fashion supply chains are defending margins through 20…
For decades, the global textile and apparel industry measured success through factory utilisation. Full order books, high machine occupancy and... Read more
The new retail math, smaller footprint, faster returns, sharper focus
The US retail industry is passing through one of its most impactful change in decades. What appears on the surface... Read more
The Operator Economy: China is rewriting the rules of global brand ownership
For decades, Western brands relied on centralized control over design, distribution, merchandising, and retail expansion in China market. That model... Read more
US cotton blacklist reshapes global textile supply chains
The US’ latest expansion of the Uyghur Forced Labor Prevention Act (UFLPA) Entity List is more than another trade sanction.... Read more
Lean stores, stronger margins, H&M's strategy reflects global retail reset
Profits are taking precedence over physical expansion in global apparel retail today. Years of building extensive store networks are giving... Read more












