Women across the United States, for the third time, say Red Heart is their favorite yarn brand. It has won the 2017 Women’s Choice Award as America’s most recommended yarn brand. This award designation is based on a national survey distributed to tens of thousands of women across America who were asked to select the brands that they would highly recommend to their family and friends.
Red Heart is a brand used by knitters and crocheters. From basic to fashion, 100 per cent acrylic to wool blends, Red Heart has a broad range of yarns and free patterns for every level of knitter or crocheter.
Since word of mouth has been shown to improve marketing effectiveness by 54 per cent, the significance of being a highly recommended brand by women is enormous. Women have remarkable spending power and it’s continually growing. They currently control the majority of the purchasing decisions for consumer goods in America. Women are also likely to influence or manage big ticket purchases as well as everyday purchases.
Red Heart is part of the Coats group. The other craft brands are Anchor, Rowan, Schachenmayr, Regia, Coats zippers and Coats sewing threads. Red Heart yarns are available in North America and Europe. Red Heart Boutique is its newest yarn collection targeted at the fashionista knitter and crocheter who loves beautiful textures and colors but still wants affordable options.