In an unprecedented partnership, the inaugural Pure London x JATC show, part of the London Festival of Fashion, is set to shine a spotlight on Romanian fashion excellence. Teaming up with the Romanian Contemporary Jewellery Association (FRDVA), the event will showcase an innovative lineup of Romanian fashion brands at Olympia London from February 11 to 13, 2024.

Renowned for its superior craftsmanship and burgeoning talent pool, the Romanian textile market is gaining international acclaim. Bolstered by the support of FRDVA and the expertise of the Pure London x JATC team, participating brands are primed to make a significant impact on the UK fashion scene.

Ligia Stan, President of FRDVA, expressed confidence in the Romanian designers' preparedness, emphasizing their unique approach to fashion. Among the highlights are A&A Vesa's luxury outerwear blending utility with elegance, LEONARD's timeless ready-to-wear collection, and Monarh's dedication to sophistication and refinement.

The event also spotlights sustainability with brands like Hamza, Concept Nature, and Single Dual, offering eco-friendly and innovative designs. Moreover, visitors can expect a diverse range of styles from Nissa, Aleksandar Reva Atelier, and others, showcasing the richness of Romanian fashion.

Nihat Berktas, International Development Manager at Pure London x JATC, highlighted the success of preparatory sessions for Romanian designers, signaling their commitment to penetrating the UK market.

With over 300 brands and attendees from 85 countries, Pure London x JATC promises to be a global platform for fashion innovation, aligning perfectly with the ethos of the London Festival of Fashion. As the industry eagerly awaits the event, it's clear that Romanian fashion is poised to make a lasting impression on the international stage.