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Russia offers huge opportunities to Indian textiles, apparels

India as a textile brand has not established itself in Russia yet. More than 90 per cent of textiles and apparel consumed in Russia are imported. This gives Indian manufacturers a huge opportunity. Russian consumers are trendy and quality-conscious. Most global brands have experienced exponential growth since 2000 in Russia. E-commerce is the next big thing and consumers are ready to pay the price for latest brands, trends and service.

 

Russia is a quality conscious market. The middle class continues to grow and consumer’s expectations are more focused on quality, brands and emotional value attached to the product. Unlike other markets, price points are always the last concern in Russia. Due to the baby boom, children’s wear segment has been seeing great demand in the last decade. However, there is great potential in men’s wear, women’s wear, corporate wear, industrial wear and sport’s wear.

 

The Russian textile market is undergoing changes. These changes are taking place both in the purchasing structure and distribution channels. It requires a lot of effort and attention to set up an organisation in Russia but it is a market with a lot of potential and new opportunities.

 

 

 

 

 

 
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