Logistics major Safexpress has partnered with this year’s edition of public art festival PUBLICA, an art initiative that involves top Indian and international artists create site-specific works.
Divya Jain, Founder & CEO of Safeducate says, the group’s supply chain training institute that the public art festival will involve the creation of a very unique artwork, where an artist will spend two weeks in a truck container, painting it and making it the canvas for his expression. Trucks are rarely the subject of casual conversation, unless of course one is voicing their many negatives. This extraordinary project, however, seeks to change that. It seeks to capture the beauty and the dreams that a mere truck container can evoke leaving the staunchest among us incredulous and hopefully, believers. This incredible project of converting a truck container into a piece of art has been conceptualized by Divya Jain.
As per the plan, Safexpress will place their truck container at a select city mall at New Delhi. Here renowned artist Bhuwal Prasad, who has previously exhibited at the 6th Beijing International Art Biennale, will create his latest masterpiece live on the theme of ‘Go Green.’ The container itself is a unique green innovation by Safexpress Group, wherein they have been continuously refurbishing old, end-of-life containers to develop mobile Container Schools. According to Jain, they are creating a mobile artwork, which will spread the vital message about conserving our resources and saving our environment.
Incidentally, Safexpress has been driving its ‘Go Green with Safexpress’ campaign for the last decade. They have educated millions about the importance of going green and have helped countless firms develop a Green Supply Chain.
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