The ongoing Sao Paulo Fashion Week from, October 21 to 26, 2018 features a new venue, a new format, and debuts four new labels. Novelties include workshops, presentations and panel discussions. Familiar names in Brazilian fashion festival such as Oskllen and Reinaldo Lourenco made an appearance.
Just like previous Sao Paulo Fashion Weeks, Brazilian designer Ronaldo Fraga stood out with a runway show that offered much more than just clothes and the latest trends. This time Fraga displayed a collection he said is a reflection on intolerance -- strongly influenced by the Israel-Palestine conflict he observed during a 2017 trip to Tel Aviv.
At the end of the show, Fraga’s runway moved to center around a large banquet table with models and invited spectators sitting around it. He once again presented a diverse line-up of models, reflecting the reality of the city of Sao Paulo. The austere collection heavily featured blue embroidery work with minimal patterns.
First-time presenters Piet, Cacete Company, Torino and Bobstore arrived in full force. The fashion week will have offered a total of 31 shows by its end. It has a focus on design and identity, creating a legacy of value and transformation.
