Sportswear firm Saucony has named Joy Allen-Altimare as its new global chief marketing officer, effective immediately.

Allen-Altimare will report directly to Rob Griffiths, Global Brand President, Saucony and will join the brand's senior leadership team. In her new role, she will be tasked with overseeing Saucony's global branding initiatives, including brand positioning, direct-to-consumer strategies, advertising, digital strategies, international growth initiatives, and expansion of the brand's global heritage lifestyle business.

A seasoned marketing leader with over two decades of experience, Allen-Altimare joins Saucony from Havas Media Network, where she served as chief revenue officer for North America, managing client experience, growth, and multicultural teams. Her background also includes serving as CMO at Kindbody, a fertility clinic network, and CRO at EHE Health.

Rob Griffiths, Global Brand President, Saucony, says, Allen-Altimare’s passion for change and her commitment to building an inclusive culture aligns perfectly with Saucony’s vision for the future. Her leadership will be instrumental in creating a consumer-centric brand that inspires people to keep moving forward.

Founded in 1898, Saucony has grown to become a leading running and lifestyle brand. Acquired by Wolverine World Wide in 2012, the company is focused on building a strong brand identity and expanding its global reach.