UK-based maternity-wear specialist Seraphine has reported soaring sales and profits for the 12 months up to March 2019 despite huge challenges in UK fashion retail at present. The 17-year-old company’s Ebitda profits rose by 35 per cent to £3.2 million in the period, which easily outstripped the still-impressive 25 per cent surge in turnover up to £22 million for the financial year.
Seraphine’s online sales now make up for 65 per cent of the company's total turnover with much of its e-commerce revenue coming from abroad. It's clothing isn't expensive with middle-market pricing. The brand’s dresses retail for around £49 up to £149 while its jeans are priced between £50 and £60.
The brand’s on-trend and practical designs have made it popular amongst major-league celebrity clients. These include the Duchess of Cambridge, Anne Hathaway, Mila Kunis, Karolina Kurkova, Sophie Ellis Bextor, Gwen Stephani, Kate Hudson and Marion Cotillard, etc.
The brand exports 70 per cent of its produced clothes, with 40 per cent going to mainland Europe.
The brand also plans to open new stores both at home and abroad. It currently has four stores in London, one in Leeds, two in Paris (the latest one opening only last October) and one each in NY, Dubai, and Hong Kong. It recently launched its first Indian store in Delhi.
