Held from October 08-16, Shanghai Fashion Week included over 100 shows on its official calendar, alongside a multitude of off-calendar and related events.
As per a Business of Fashion report, the show included several awards announcements, including the inaugural Hu Fashion Forward Prize, which saw Samuel Gui Yang win 500,000 yuan, or $77,600, as well as the fourth edition of the Shan Future Forum, a sustainable fashion event presented by fashion media veteran, ShawayYeh, and her YehYehYeh consultancy, this time around backed by Kering and OTB Group.
On October 11, the fashion week held the first ‘Her Power Fashion Dialogue’ at the Fosun Art Center that included a keynote speech from Xiao Xue, Former Editor-in-Chief, Elle China and Ambassador, Shanghai Fashion Week as well as round table discussions that included model, Liu Wen, tennis superstar, Li Na, and underwear upstart Neiwai’s founder, Liu Xiaolu.
The pandemic period has encouraged a number of Chinese-born designers to move home. This had led to an increased concentration of Chinese desingers at Shanghai Fashion Weeks in recent seasons. Some of the Chinese brands present in this edition of the event included Masha Ma Pronounce, Samuel Gui Yang and Louis Shengtao Chen.
