Shein has launched a €10 million program to identify, nurture, and develop young designers across Europe. Managed by a dedicated team, the initiative plans to onboard 250 European designers over the next five years through the Shein X Designer Incubator program.
Shein X enables designers to focus on their creative work while the brand handles the retail, marketing, and production aspects. This model allows designers to showcase their work to a global audience, earn profits from sales, and retain ownership of their designs.
To date, nearly 100 designers have participated in the Shein X program, with their products available in over 150 international markets.
Through this program, Shein aims to support the next generation of designers while also advancing its sustainability and circularity goals, says Leonard Lin, President, Shein- EMEA region.
