Chinese fast-fashion retailer Shein has recently announced plans to prioritize sustainability in response to growing consumer concerns. The company has faced criticism for its promotion of throwaway fashion, but its executive vice chairman, Donald Tang, stated at the World Retail Congress in Barcelona that Shein plans to focus on ESG (environmental, social, and governance) issues to continue its growth trajectory.
Shein's efforts to address sustainability concerns include offering higher-quality, sustainably-sourced materials and a platform for customers to resell used clothes. Additionally, the company announced in 2022 its aim to reduce greenhouse gas emissions across its entire value chain by 25% by 2030, and has already saved nearly 70 tonnes of single-use plastic waste.
The fashion industry has faced mounting pressure to address its environmental impact and promote fair labour practices. Shein's commitment to sustainability is a positive step and could set an example for other fast-fashion retailers looking to improve their practices.
However, Shein has faced allegations of labour rights violations in the past, with some reports suggesting that workers in its Chinese factories are paid low wages and work long hours in poor conditions.
Shein's efforts to address sustainability concerns reflect a growing trend in the fashion industry, and the company's commitment to improving its practices could help pave the way for a more sustainable future.
