Daniel Rufenacht, CEO of Bluesign technologies ag, will take center stage at the upcoming Promotional Products Association International (PPAI) North American Leadership Conference in Salt Lake City, Utah, from May 5-7, 2024.
The event, boasting over 14,000 members, gathers industry leaders in promotional products and services. Rufenacht will join a distinguished panel including Josh Ellis, Editor-in-Chief of PPAI, and Steven Baumgaertner, CEO of Cybergroup International, a bluesign system partner.
Their panel, "European Union: An International Partnership Models the Possibility of Sustainable Solutions," will delve into challenges facing the industry and spotlight opportunities for US companies to adopt sustainable practices.
With sustainability gaining momentum in North America, Bluesign aims to lead the charge by advocating for greener supply chains and conscious chemical management.
Rufenacht's participation underscores Bluesign's commitment to transforming the industry. Leveraging their expertise in chemical stewardship and sustainable manufacturing, Bluesign aims to inspire widespread change.
This pivotal discussion signals a shift towards eco-conscious promotional products, echoing Bluesign's ethos: sustainability is imperative, not optional. Pre-panel interviews with Rufenacht, Dale Denham (President and CEO of PPAI), and Baumgaertner offer insights into the impending industry transformation.
