Leading vertically integrated denim manufacturer Soorty teamed up with key players including The Lycra Company, Lenzing, Tonello and Officina+39 to drive innovation in the fashion industry.
The collaboration was finalised at an event titled, ‘Collectively Better: Shaping Future Possibilities,’ that brought together industry leaders with a shared vision to transform the supply chain into a value chain. The event showcased collaborations aimed at creating a more environmentally, socially, and economically sustainable future for fashion.
At this event, Soorty unveiled a new shaping technology called ‘ShapeSync’, that allows designers to target specific areas using Lycra's patented technology to provide discreet shaping and stretchy comfort. The technology offers lift and support by combining Lycra's FitSense with Soorty's advanced garment treatment processes.
Ebru Ozaydin, Global Strategic Marketing Director –Denim, Wovens, and Ready-to-Wear, describes this technology as a ‘magic fiber’ created by merging Lycra's dual-core yarn structure with thermo-responsive fiber technology. This technology allows for targeted heat activation, creating a ‘locking’ memory of the shaping activation without damaging the Lycra fiber or altering its composition.
Additionally, Soorty and Lenzing presented a capsule collection titled, ‘Wildflower,’ that featured indigo modal for deeper hues and Ecovero Refibra for a circular-minded option. Accoridng to Tuncay Kilickan, Head-Global Business Development-Denim, Lenzing Group, the collection emphasises on circularity and durability.
The event also showcased Soorty’s vertically integrated setup with Officina+39's smart chemicals and Tonello's machinery. The collection included six Soorty fabrics made into garments utilising Officina+39’s Novascraper Indigo, Novastone Nebu enzyme, and Smart Bleach technology for nebulised systems, as well as the Oz-One Powder treatment for eco-friendly bleached or acid-washed looks.
Further, the event featured a trends presentation by design consultant Miles Johnson, who collaborated with Soorty on a circular denim collection earlier this year. A alumni of Patagonia alum, Johnson identified three emerging concepts: organic denim made for movement, timeless Americana pieces, and a reframing of Canadian tuxedos along with a warm embrace of gray denim.
