Spinnova has partnered with Helsinki-based brand ASK Scandinavia to release a limited-edition, naturally dyed work tote bag in 2025. The bag, made from fabric containing 30 per cent wood-based Spinnova fibres and 70 per cent cotton, is dyed using a natural dye developed by Natural Indigo Finland from Paulig’s coffee waste. This marks the first time Spinnova fibres have been used with natural dyes for a commercially available product.
The bag blends ASK Scandinavia’s minimalist Nordic design with durability, ensuring practicality for everyday use. Each tote showcases the sustainable innovations of Spinnova’s low-impact fibres, ASK Scandinavia’s enduring design approach, and Natural Indigo Finland’s eco-friendly dyeing methods. Spinnova’s fibres reduce carbon dioxide emissions by 74 per cent and water usage by 98 per cent compared to conventional cotton, while the coffee waste-based dye is non-toxic and efficient.
Anette Cantagallo, Director of Design and Sustainability at ASK Scandinavia, expressed excitement about integrating next-gen materials for a sustainable fashion future. Shahriare Mahmood, Spinnova’s Chief Product and Sustainability Officer, highlighted the collaboration as an opportunity to explore Spinnova’s fibre versatility in new product categories.
Pre-orders for the tote bag will begin in late 2024, with availability in ASK Scandinavia’s online store in 2025. The design will be unveiled at the product’s official launch.
