The Brazil International Apparel Sourcing show (BIAS 2015) was held May 27 to 29. This is an event that showcases leading Asian apparel manufacturers from India, China, Bangladesh, Pakistan, Indonesia, Vietnam and Sri Lanka for buyers from USA, EU, East Asia, Australia, and New Zealand. Brazil is South America’s largest apparel market.
BIAS 2015 attracted buyers not only from Brazil but also from other South American countries such as Chile, Peru, Uruguay, Colombia, Paraguay and Venezuela.
Sri Lanka made a strong impact on the show. Among the Lankan apparel items showcased at BIAS 2015 were men's and women's jackets, trousers, shirts, boxer shorts, men’s undergarments, women’s and girls’ blouses, dresses, pants, and casual wear.
The Lankan apparel industry has identified Brazil as an important emerging market. The first Lankan delegation to Brazil was in 2014 was led by nine companies. As a result, many business contacts have been directly established with Brazilian brands and international brands and retailers.
The Brazilian apparel market stood at 42 billion dollars in 2013/14 while the second largest South American apparel market, Mexico, was only $14 billion in the same period.
Sri Lanka exported apparels worth 18 million dollars to Brazil in 2014. In 2014, Brazil was the 22nd buyer of Lankan apparels, standing above Saudi Arabia and immediately below Ireland.
cems-apparelsourcing.com/
