Style Union, a rapidly expanding brand boasting over 100 stores across southern India, is a testament to the power of Indian sourcing. Mridul Tondon, who oversees buying and merchandising, emphasizes how their "Made in India" commitment has become the cornerstone of their success, during his visit at Bharat Tex as a buyer. They champion the quality, craftsmanship, and innovation India offers, showcasing it to the world. Style Union's growth is intrinsically linked to this philosophy.
The evolution of Indian retail, particularly the shift in consumer behavior among younger generations, has presented exciting opportunities. Style Union has adapted to this change, embracing boldness and experimentation while staying true to the unique Indian aesthetic. This has allowed them to leverage India's talented designers and manufacturers, fueling their rapid expansion.
Value drives the Indian market. It's not just about price; it's about quality and style. Style Union understands this. Their focus on Indian sourcing allows them to control quality and offer competitive prices, delivering true value and contributing to their growth.
Sourcing nearly 90 per cent of their products from India is more than a strategy; it's a core value. Style Union supports local artisans, manufacturers, and the Indian economy. This resonates with the growing national pride among consumers, a key factor in their expanding customer base.
India, with its vast population and burgeoning economy, has the potential to become a global retail powerhouse. Style Union is actively working to establish India as a key player on the international fashion stage.
While celebrating their successes, Style Union acknowledges challenges, such as sourcing specialized materials. They believe government support for local production and innovation is essential to develop high-quality, globally competitive sourcing within India.
Style Union, with its 100+ stores, is more than a brand; it reflects the dynamism of Indian sourcing. They are committed to showcasing Indian craftsmanship to the world, believing in the future of Indian retail and playing a role in shaping it. Their story is a testament to the power of ‘Made in India.’
