VF Corporation has appointed of Susie Mulder as Global Brand President, Timberland. She will replace Scabbia Guerrini who has served as the Timberland’s brand’s interim brand president for the past 14 months.
Mulder will be responsible for driving the Timberland brand’s core strategies including product diversification across footwear and apparel, and a consumer-led, retail-centric, digital-first approach. She will build on the brand’s new eco-innovation franchises while also ensuring continued success within the Timberland PRO® business, all while serving on VF’s executive leadership team.
Prior to VF Corporation, Mulder was employed with clothing brand Nic+Zoe where she served as CEO since April 2012. During her tenure as the brand, Mulder supported the brand’s revenue growth through expansion into new points of distribution in the U.S. and internationally, and launched the brand’s direct-to-consumer efforts via e-commerce and its owned stores.