The textile business is witnessing critical times especially for regular products. And this has provoked a change in the industry. Customers all over are looking for change and sustainability is the answer to that change. China too is not far behind and is following the sustainable direction. This has led to an opportunity for environment-friendly products.

As Helen Weng, Marketing Specialist-China & HK explains, “Before 2007, we found it difficult to promote the concept of environment protection.  Nobody paid attention. But we spent time developing yarns and fibres. We make polymetrics. Some international and even Chinese brands have set up sophisticated systems. For China, this is a more environment-friendly material and they would be happy to listen and ready to pay a bit more than regular products. Chinese consumers are more willing to spend on environment friendly products than US or UK consumers."

Weng says he has seen tremendous success with his business in India. “We have an office in India. My colleague in India works with downstream textile units and yarn spinners.  He also works with some end customers there. Now we are growing in China too.  Our process uses less water and generates lower discharges,” adds Weng.

Sustainability gaining acceptability

Kim Hong-Ki-MD, KTC (Korea Textile Center) says, “From an Italian and European point 
of view, we think sustainability is being accepted.  Everything should be sustainable though that may not be so yet. It’s something everyone should do. ”

However, there are several challenges sustainability is facing today and investment or finance is one of the major obstacle. “If you have money you can do a lot of things. Indeed, there is a lot of interest at all levels, from big department stores and luxury brands. In Italy for example, Gucci has a fashion agreement with suppliers where they follow the rules governing everything whether it’s a bag or a pair of shoes, a fabric or a garment. The concept is slowly coming up” adds Kim Hong-Ki.