Most swimwear brands are moving ahead with product launches, including Andie Swim and Onia. For Andie’s 2020 spring launch on April 1, which included four new suit colors, the company turned to TikTok for the first time to create a launch video of employees dancing and wearing the latest products. Andie has also been offering at 15 percent off code for customers.

Onia is also moving ahead with product launches into the summer, focusing on the brand’s direct-t0-consumer business to drive sales, with wholesale essentially at a standstill.

While both Andie Swim and Onia noticed sales slip during the first few weeks of quarantine, both said things have started picking back up in the last two weeks. The global swimwear market was valued at $18.9 billion in 2018 and was projected to reach $29.1 billion by 2025, according to data platform Statista. That was before the recent pandemic hit. It’s unclear how the market will be impacted in the long run, but Melanie Travis, CEO and founder of DTC swimwear brand Andie Swim, said she’s optimistic that while the industry may take a hit in these next few months, swimwear sales will bounce back. She is hopeful travel will resume by June or July.