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Target joins CanopyStyle initiative

Target has joined the CanopyStyle initiative which is gaining serious industry traction among partners. As a new signatory, Target will work closely with its vendors, suppliers and other partners to understand the origin of viscose and other raw materials it uses and to improve the sustainability of forests where the timber in those products was grown.

The company will improve feedstock for future viscose production by using cellulosic materials that have been responsibly sourced. The US-based retailer aims to outlaw the use of pulp for viscose from endangered and ancient forests from its supply chain by 2020.

Canopy notes that viscose production is slated to have doubled between 2013 and 2020 and pulp production for packaging is slated to increase than 100 per cent by 2030, from 2.3 billion trees per year to 5 billion trees. Canopy also notes that marketing for all forest derived products as being equally ‘renewable’ and ‘sustainable’ – regardless of whether it originates from carbon and species rich ancient and endangered forests, or sustainably managed second growth forests is steadily on the rise.