The body positivity movement, a social movement advocating acceptance of all body types, has led to change in global fashion and apparel industry. By challenging traditional beauty standards and promoting inclusivity, the movement has led to the rise of size-inclusive brands, changes in sizing practices, and a broader cultural conversation about body image and self-love.

Breaking size barriers

"The body positivity movement has empowered people to embrace their bodies and demand more from the fashion industry. We're seeing a shift towards greater inclusivity, with more brands offering extended sizing and diverse representation in their marketing," explains Stephanie Yeboah, body positive activist and author

Meanwhile, many fashion brands have changed their size chart to be more inclusive. For example, US-based fashion brand Universal Standard, has become a beacon of inclusivity, offering a wide range of sizes from 00 to 40. The brand's commitment to size inclusivity goes beyond simply extending their size range. They also prioritize fit and design for all bodies, ensuring that every customer feels confident and stylish in their clothes. "We believe that fashion should be accessible to everyone, regardless of their size," says Polina Veksler, Co-founder and CEO of Universal Standard. "Our mission is to create a world where everyone feels seen and represented in the fashion industry."

Similarly, Rihanna's lingerie brand, Savage X Fenty, has revolutionized the lingerie industry with its inclusive sizing and diverse representation. The brand's runway shows and campaigns feature models of all shapes, sizes, and ethnicities, challenging the traditional notion of what a lingerie model should look like. "I wanted to create a brand that celebrates all women," says Rihanna. "Savage X Fenty is about empowering women to feel confident and sexy in their own skin."

And ASOS Curve, the plus-size line of the popular online retailer ASOS, has become a go-to destination for stylish and affordable plus-size fashion. The brand offers a wide range of trendy and fashionable pieces in sizes 16 to 30, catering to the needs and desires of plus-size consumers. "We believe that plus-size women deserve to have access to the same fashion choices as everyone else," says an ASOS spokesperson. "ASOS Curve is committed to providing stylish and affordable fashion for all."

The body positive movement's influence extends beyond the US, with initiatives and campaigns promoting inclusivity taking place worldwide. In the UK, the #MakeMySize campaign calls on retailers to offer a wider range of sizes, while in India, the #MyBodyMyPride movement celebrates body diversity and challenges societal beauty standards.

As the fashion industry finally starts recognizing the diversity of its customers and making strides towards greater inclusivity challenges remain. Some critics argue that the movement has been co-opted by brands seeking to capitalize on the trend, while others point to the continued prevalence of narrow beauty standards in certain segments of the industry.

However, the body positive movement continues to gain momentum, driven by consumer demand and a growing awareness of the importance of representation. As the movement evolves, it is expected to further shape the fashion industry, promoting inclusivity and challenging traditional norms.