Active wear brand The North Face has launched a pilot program that will promote a circular fashion system through the sale of recycled products.
The collection features apparel sold by the brand that was returned to the company after use. Comprising returned, defective and damaged pieces, this campaign brings greater awareness to different sustainable shopping and manufacturing options.
After customers provide the previously worn apparel to the company, the pieces are then processed for resale. Following a thorough inspection, products are cleaned and refurbished during a process that ensures the items are repaired according to The North Face’s standards.
The line is meant to generate attention toward manufacturing and distribution that will reduce threats to the environment by using different methods of recycling. Through repairing and reselling secondhand items, The North Face hopes to fortify its presence as a vehicle for change toward greener practices in the apparel manufacturing industry.
The North Face takes a holistic approach to sustainability. As the brand addresses the impacts of its products over their entire lifecycle, recommerce is an important next step in opening new markets and minimizing the impact on the planet. The brand is furthering its sustainability goals without sacrificing durability or technical standards. Ultimately, it will be proving a larger, circular model for the industry.
