A leading brand in pop-culture merchandise and licensed apparel, the Souled Store has partnered with insights-led customer engagement platform MoEngage to enhance its automated customer interaction, and improve overall customer experience.

Bhaavya Gupta, Chief – Staff, highlights, this collaboration has been highly beneficial for the brand as its push campaigns have seen notable improvements in both deliverability and click-through rates. It has also help the brand expand its customer engagement channels from just push notifications to include WhatsApp and email. Besides, the partnership has also facilitated the automation of multiple flows—such as customer journeys and campaigns for the brand.

Previously reliant on a CRM platform for customer engagement, The Souled Store’s rapid growth prompted the need for a more advanced and scalable solution. MoEngage’s platform offers automation capabilities, enabling the brand to efficiently attract and retain customers while streamlining their engagement strategies.

Yash Reddy, Chief Revenue Officer, MoEngage adds, the brand’s adoption of MoEngage highlights the growing demand for scalable, automation-friendly platforms in today’s fast-evolving retail environment. This partnership also demonstrates the benefits of tailored, automated customer experiences in transforming brand-consumer interactions.