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The US continues to lead the global sportswear market

The US remains the world’s largest sportswear market as it continues to witness significant growth. The size of the US sportswear market is estimated at $44 billion, and expected to grow at a CAGR of 3.1per cent over the next five years. Despite the fact that growth of sportswear in China, is quickly catching up, the US’s leading position is likely to be maintained over the next few years, due to steadily increasing sales in the country.

At present, the men’s sports apparel segment is dominating the US market, while children’s sports apparel segment is growing rapidly because of increased demand for children’s sports apparel in the country. Meanwhile, revenue contribution of women’s sports apparel segment is a major driver for growth of the sportswear in the US. Many vendors are targeting women’s sports apparel segment by introducing new product lines for women. The crossover between exercise and fashion is also one of the driving factors in the market.

The high penetration of the sportswear in the US stems from increasing awareness about fitness. In the US 60 to 65 million individuals have been involved in outdoor sports such as running or other fitness activities. Boston being the oldest and most popular marathons in the US hosts close to 30,000 running events annually, including marathons and half marathons. Female participation has been increased considerably in in such events especially in the 25-45 year age group.

Color runs, mud runs, and adventure races are also gaining popularity. All these factors are boosting demand for sportswear, especially running gear, providing the necessary fillip for overall market’s growth in the country. In 2015, nearly 50 million units of running footwear were sold in the US.

Nike, as the world’s largest sportswear company, is leading the growth of the US sportswear market. The US sportswear giant recorded more than $32 billion in sales and $3.8 billion in profit over the fiscal year ending in 2016.

 
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