Investment in Tunisia's textile and garment industry has declined by 4.5 per cent on a year-on-year basis. Since the beginning of 2014, chemical industry has had an investment growth of 10.6 per cent. Except that investments on other main industrial fields have all decreased. Investment in the shoes and leather industry has declined by 10 per cent. Machinery industrial investment has declined by 7.4 per cent. While that in the apparel and textile industry has decreased by 4.5 per cent.

In addition, foreign investments of joint ventures in Tunisia have decreased from 41.9 per cent in 2013. However, investments by exclusively foreign-owned enterprises have increased.

Tunisia is among the top 15 garment suppliers in the world, and has the advantage of being close to the European market. It is the fifth largest supplier to the European Union as well as the leading trouser supplier to the EU. Other important products are work wear and lingerie. The main foreign investors in the apparel sector in Tunisia are France, Germany, Belgium and Italy.

Tunisia enjoys several comparative advantages such as low labor cost. The average cost per operator hour in the Tunisian industry is significantly lower than in Morocco and Turkey.The country has centers for specialised education covering the textile industries, sectorial centers for training supervisors and technicians, a higher institute of textiles for senior technicians and a higher institute for fashion professionals.