The Turkish ready-to-wear industry is entering the US market. A 4,000 sq ft showroom is opening in the heart of New York’s garment district where 10 different Turkish brands and showrooms will be organized at the center, targeting American fashion and ready-to-wear companies. Brands and manufacturers will exhibit their products from street fashion and maternity clothing to women’s knitwear and denim.

The US is the biggest ready- to-wear importer in the world. Turkish fashion and design products that give East- West synthesis an important place in its designs is expected to have a stronger space in the American fashion market where concepts such as diversity, inclusiveness are on the rise.

Exporting ready-to-wear clothing is better for Turkey financially compared to exporting just cotton. Turkey’s apparel and textile industry has been a powerful engine for Turkey’s economy, roughly ten per cent of the entire GDP, and now the country is looking to expand that success by expanding exports to as many countries as possible.

Turkey is among select few countries that mandates all its textile manufacturers comply with internationally accepted environmental standards. As an example, unlike many Far East and Asian countries, Turkey bans the use of carcinogenic dyes. This results in more environmentally safe products.