Exporters in Turkey have written to their customers and investors saying that production in Turkey goes on as usual in spite of the recent turmoil. The letter will be sent to apparel giants and will corroborate evidence of the strength of democracy in Turkey and the solidity of the Turkish economy will be explained to Turkish exporters' commercial partners. Exporters' unions are also planning to place an ad in key international newspapers regarding the strength of Turkey's democracy.

Representatives of foreign newspapers will be called as well. The aim is to send a message to domestic and international markets.

Customers have been told that companies have continued daily operations without delay in every field from production to export. The letter will be sent to customers in English.

Demand from the EU accounts for 70 per cent of Turkey’s clothing exports.

The cost of sourcing from Turkey is 30 to 40 per cent higher than in countries like China and India. But Turkey’s ability to offer shorter runs as well as turnaround times of between four and five weeks is proving increasingly beneficial.

The apparel sector in Turkey exports around 60 per cent of its production. The capacity utilization rate is around 75 per cent.