A new study by Public Desire ranks the United States with a 10.873 per cent share as the eighth largest sustainable fashion market in the world.
Leading the rankings is the United Arab Emirates, followed by Estonia, Finland, Japan, France, Canada, Australia, the US, India, and Latvia. The study analyses over 20 countries to determine those most advanced in sustainable fashion. The analysis considers metrics such as the size of the apparel market, fast fashion and slow fashion revenue in 2024, and the proportion of these revenues in the overall market. Data sources include Statista, IBIS World, and official reports from various countries.
To gauge public engagement with fast fashion and sustainable fashion, the researchers identified the top fast fashion brands in each country, examining the number of online searches for these brands. Shein emerged as the most searched fast fashion brand across all analysed countries. For sustainable fashion, the study also looked at the frequency of searches for ‘thrift stores near me’ as an indicator of the public's interest in sustainable shopping options.
