US Polo Assn, a global brand synonymous with sporty elegance, has secured a prestigious win at the 2024 Global RLI Awards, held in London. Recognized for its remarkable growth in emerging markets, particularly India, the brand is poised to become a billion-dollar powerhouse in the world's second-most populous nation.
A winning strategy for the Indian market
This multifaceted approach has been key to US Polo Assn's success in India. With over 400 stores across 200 cities, and plans for further expansion, the brand has established a strong brick-and-mortar presence. Recognizing the growing importance of e-commerce, US Polo Assn. launched a dedicated website, USPoloAssn.in, catering specifically to Indian customers and simplifying online shopping.
To connect with Indian consumers on a deeper level, US Polo Assn. has partnered with prominent personalities like His Highness Maharaja Sawai Padmanabh Singh (Pacho) of Jaipur, fashion icon Palak Tiwari, and celebrity models Arjun Rampal and MilindSoman. These partnerships create a sense of cultural resonance and brand aspiration.
Global exposure with a local touch
US Polo Assn has leveraged its international presence to further its Indian success. With a landmark multi-year deal with ESPN and Star Sports, the brand brings the thrill of world-class polo championships directly to Indian audiences. This strategy not only reinforces the brand's connection to its sporting roots but also strengthens its appeal amongst sports enthusiasts in the country.
A celebration of global recognition
J Michael Prince, President & CEO of USPA Global, expressed pride in US Polo Assn's recognition as Emerging Market Retailer of the Year. He stated that winning this award and being a finalist for International Retailer of the Year highlights the global team's commitment to connecting with consumers and creating a significant market impact.
US Polo Assn.'s win at the RLI Awards is a testament to its successful adaptation to evolving markets. By staying true to its sporting heritage while embracing modern trends, the brand has carved a niche for itself in the hearts of Indian consumers. With its commitment to quality, style, and cultural connection, US Polo Assn is well on its way to achieving its billion-dollar milestone in India.
