Summer Market Outdoor Retailer was held in the US in June 2019. This is North America’s largest trade show on the outdoor industry, drawing attendees from around the world. Summer Market is all about face-to-face—it’s where products are shown, orders are written, new accounts are found, connections are made and brands are launched. This show is about buying, sourcing, strategic meetings, trend, education and networking with decision makers, influencers, stakeholders, key buyers and athletes that influence the outdoor market. On display were an array of new developments targeting the apparel supply chain.The show is a great opportunity to connect with outdoor brands. A lot of them have sustainability and chemistry programs. There is concern about chemicals and how they show up in products.
Cordura showed its softer side. The brand has traditionally been known in bags, packs and luggage but in recent years has come out with an extensive collection of blends with natural fibers and a wide range of knits and knits that are blended with cotton. Cordura has a strong portfolio of not only mills but fabrics from those mills that focus on the softer side of durability. For Unifi, Outdoor Retailer was a great platform on which to launch new products.