Lingerie brand, Victoria’s Secret will revive its fashion show with a renewed focus on inclusivity and grandeur, As per Janie Scaffer, Chief Design and Creative Officer and Sarah Sylester, Executive Vice President-Market, celebrating the brand’s transformation, the revamped show will resonate with its current brand identity.
Held at Pier 94 in New York, the last Victoria’s Secret show in 2018 featured the iconic Victoria’s Secret Angels and performances by stars like Shawn Mendes and Halsey. However, the brand faced backlash due to allegations of a ‘culture of misogyny, bullying, and harassment; and criticism for its lack of diversity. Ed Razek, Chief Marketing Officer, quit in 2019 following controversy over his refusal to hire plus-size or transgender models.
Since then, Victoria’s Secret has become an independent public company and made strides toward inclusivity, as highlighted by the 2023 documentary ‘The Victoria’s Secret World Tour,; which showcased diverse global creatives.
Aiming for inclusivity, Sylvester emphasises on the company’s commitment to diversity, equity, and inclusion (DEI). In its upcoming edition, the show will represent all types of women on the runway, she adds.
Participants confirmed to participate in the show include Taylor Hill, American Model and Former Victoria’s Secret Angel and Mayowa Nicholas, Nigerian Model who will make her debut.
Symbolising strength and fragility, the iconic wings will return to the show. This year’s show will also feature a record number of models and a vast holiday collection, indicates Schaffer.
One of the highlights of the show will be the new VS Sport collection to be reintroduced with technical fabrics and high-fashion aesthetics.
The Featherweight Max bra will also be showcased alongside a new Featherweight front-close bra and other new products debuting this fall, accompanied by a significant marketing campaign.
