North American textile maker Vidalia Denim has entered into a strategic relationship with Lubrizol a supplier of stretch fibers. Both companies will work closely to maximize the performance and eco-friendly attributes of Lubrizol’s X4zol-J elastomeric fiber in Vidalia’s production of denim fabrics.

Vidalia Denim It uses e3 sustainable cotton exclusively in its operations, the first such operation in the world. Its cotton will be sourced from across the US farm belt from farmers enrolled in the e3 sustainable cotton program. Vidalia will offer its customers complete transparency of leading grower sustainability practices.

Lubrizol, represents a key element in the evolution of denim products. With this partnership Vidalia will incorporate Lubrizol’s X4zol-J’s technology into its denim fabrics. In fact, X4zol-J has already been adopted by many strategic global denim brands.

Lubrizol’s collaboration with Vidalia will enable brands to work locally in North America to deliver high performance fabrics that consumers love, with even greater sustainability benefits. This alone takes miles and months out of the supply chain. Plus, the powerful combination of X4zol-J’s favorable material and recyclability profile along with Vidalia’s sustainable manufacturing processes will help brands achieve lower scores using Higg Index tools available through the Sustainable Apparel Coalition.