From January-July 2025, textile and apparel (T&A) exports from Vietnam rose by 9 per cent to over $26.33 billion.
To reach its ambitious annual target of $47–48 billion, the sector now needs to average more than $4 billion in monthly exports for the rest of the year. This is a significant challenge, especially with Vietnamese goods facing tariffs of up to 20 per cent in the US market, which puts them at a disadvantage against competitors.
As the industry prepares for a potentially turbulent second half of the year, leaders are focused on several key strategies. Maintaining a stable workforce is a top priority, with companies being urged to review and upgrade their equipment to handle new orders efficiently. Le Tien Truong, Chairman, Vietnam National Textile and Garment Group (Vinatex), highlights the need for businesses to adjust production plans wisely to secure jobs and income for their employees.
Financial flexibility is also crucial. Firms must adopt smart management strategies to absorb rising costs and adjust pricing to retain orders in a tough market. To boost competitiveness, businesses should fully leverage the 17 new-generation free trade agreements already in effect and stay responsive to global economic shifts.
Additionally, a transition to more advanced production models is essential. Companies are encouraged to move beyond traditional cut-make-trim (CMT) operations to higher-value models like free on board (FOB), original design manufacturing (ODM), and original brand manufacturing (OBM). Coupled with investments in modern machinery and skilled labor, this shift will enhance product value and strengthen Vietnam's position in the global supply chain.
The industry is also calling for more support from the government, including policies on credit, tax, and infrastructure to attract investment and reduce dependence on imported raw materials. Vu Duc Giang, Chairman, Vietnam Textile and Apparel Association (VITAS), emphasized on the need for businesses to defend their traditional markets while actively seeking new partnerships and building more sustainable supply chains.
