Spanish apparel brand Silbon has officially opened its inaugural U.S. store in Miami's Aventura Mall, using the high-profile location as a critical beachhead for an aggressive global growth trajectory. Historically focused on classic, medium-to-high segment menswear since its 2009 founding, the Córdoba-based firm is now strategically shifting toward its high-growth Woman and Kids lines, which are prominently featured in the new Miami store. This retail push is foundational to the company's financial outlook, with the plan targeting €94 million in turnover by 2025, projecting sales growth of over 44% from 2023’s €65 million.

Digital strategy and €180mn ambition

The U.S. entry, located near major competitors, is described by CEO Pablo López as "the biggest challenge we have faced." This high-stakes debut is part of a new strategic plan aiming for €180 million in sales by 2028. The strategy is underpinned by four core pillars: shifting capital expenditure toward digital channel investment for international markets, maturation of existing points-of-sale, scaling the Women’s line (which currently reports 60% annual growth), and multi-brand expansion. To appeal to conscious consumers, Silbon also highlights ethical commitments, including its "Second Life" circular economy program and the "Silbon Forest" reforestation initiative.