Welspun plans to launch organic Egyptian cotton as a top-of-the-line offering. The home textile giant bought out the 100 metric tons available this season and the plan is to have an even bigger crop next year. To undergird its traceability, Welspun purchases its Egyptian cotton from a single approved vendor in Egypt, and it has moved its yarn and fabric production completely in-house, ending outsourcing. Welspun has also strengthened its third-party verification processes, including by increasing vendor audits. In addition, Welspun receives third party assurance from a New Zealand company, which uses a patented chemical verification process to analyse cotton content and match it to the tract of land where the cotton was grown. Welspun’s Egyptian cotton assortment will include opining price point offerings, products blending Egyptian cotton with performance technologies and/or the company’s proprietary Hygro cotton and temperature-regulating constructions.

Welspun aims at doubling its revenue by 2023. The strategy is to expand its share of branded and innovative products to half of the company’s overall revenues. During the period, the company also wants to completely trim its debt as it will not be needing any significant capital expenditure in future. Welspun has launched the mass market brand of home textiles.