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Woolmark to celebrating Wool Week

The Woolmark Company will celebrate Wool Week from May 24 at 39 centres across Australia and New Zealand celebrating the growers who produce the fibre and the designers who use it.

Westfield will join the campaign as a major partner, releasing its wool-focused winter campaign. Nine centres of the company across Australia and New Zealand will host events and activations including extreme knitting workshops, visual merchandise displays showcasing retailer wool product, interior design workshops, and fashion exhibitions.

Westfield Sydney will host artist, Natalie Miller, who’ll create a live knitting installation, whilst Westfield Doncaster will showcase a collection of International Woolmark Prize garments, in a celebration of the world’s best emerging fashion designers. The event aims to reconnect consumers with the versatility and natural benefits of Australian wool and encourages conscious purchasing decisions.

 

 
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