Trade show organiser WSN Développement is on the hunt for a solution to attract more buyers. This means a focus on Asia. Considering the number of brands coming out of Asia, buyers from China, Japan and South Korea in particular are at the heart of a new strategy.

Hence, since January, WSN Développement has placed a permanent representative on the Asian continent. With the firm already being promoted by agents there, the French group is now strengthening its presence with the appointment of Jean-François Nicholaï as head of business development in Asia.

Attracting new clients, such as specific Chinese concept-stores, as well as strengthening relationships with those already known to the firm, will be Nicholaï's mission. WSN Développement is also preparing to launch new activities aimed towards buyers from three main countries -- China, Japan and South Korea. These future initiatives are intended to link the trade show and its brands with Asian buyers and help establish appointments in Paris during the seasonal Fashion Week.

WSN has been confronted by a drop in visitor attendance at the most recent edition of Première Classe and Paris Sur Mode. The position formerly held by Jean-François Nicholaï dedicated to VIP buyers was reassigned by WSN Développement to Patricia Chelin, who until then had been in charge of personal shopping services at the shows.