The active wear market in the US has changed over the last three years. About $48 billion is being spent on active wear in the US every year. As more consumers in the US are exercising and prioritizing their health, this is fuelling the active wear market for on-trend performance items.
Traditional sports brands have grown their assortment. The number of yoga products in stock in 2018 has increased by 35.8 per cent compared to 2016. Yoga leggings skyrocketed by 87 per cent compared to 2017. What was once a simple stretchy legging has become a wardrobe phenomenon.
Pricing in the traditional sports market, despite some fluctuations, has generally maintained a consistent level. Traditional active wear retailers are having to compete to maintain their valuable relationship with customers. Non-traditional sports retailers are getting in on the game and launching their own active wear collections at a more accessible price point for consumers.
So retailers need to harness the power of data and understand when to buy-in or buy-out of trends. Grey and white are the most favored color for new active wear products, holding almost 23 per cent of the color palette. High rise leggings are the most popular style for replenishments – not surprising seeing they are a flattering design that suits all body types.