Zalando has revealed the future plans for their acquired Bread & Butter format, whilst the current Berlin trade shows are still running. The first ‘Bread & Butter by Zalando’ will run off the classic trade show schedule for September 2 to 4, 2016 at Arena Berlin, the home of Berlin trade shows Seek and Bright.

The three-day event will focus on exhibitions about the latest fashion innovations, interactive fashion shows, concerts and a conference discussing the digital future of fashion. The offered collections will not be ‘next season,’ but available immediately, which is reflected in the headline of the first edition: ‘Bread & Butter NOW.’

As Zalando founder David Schneider says they believe in the future of Berlin as a fashion hot spot. With this strong and consumer-oriented event concept, they have created something new and inspiring for Berlin and the fashion industry. They enable their customers and brands to get in touch directly – online and offline - and experience the best of fashion in the digital age. The e-commerce giant became a stakeholder in Bread & Butter in June 2015.