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Archroma to showcase color atlas at Première Vision

Première Vision has once again been chosen by Archroma to present its developments combining creativity, technology, and sustainable approach. Color Atlas, Archroma's innovative colour system dedicated to designers, brands, retailers and the entire industry is the ideal tool to bring fashion inspiration to life, while enhancing functionality in all stages of the process.

The attendees of MintModa's trend presentations will receive a limited-edition MintModa x Archroma SS19 color card. Archroma, a global leader in colour and specialty chemicals, will showcase the latest in its advanced colour-management solutions at Première Vision Paris, Hall 6 Booth 6U2. The Colour Atlas system will also be featured in MintModa’s SS19 seasonal inspirations, presented on February 14.

Color Atlas is a game-changer for fashion design. Color Atlas by Archroma®, has around 4,320 hues and colour swatches, truly gives shape to any imagination. This is Archroma Color Management’s ground breaking platform specially devised to address the needs of designers, brands, retailers, and manufacturers, enhancing creative possibilities for the industry as well as manageability and time to market through key complementary tools: The Color Atlas Library is the six-volume physical reference to the 4,320 colour swatches and cotton poplin samples, secured yet easily removable and absolutely intuitive to be browsed thanks to the accordion-fold design of the catalogues.

A compact edition of the Color Atlas is also available, including the very same colour variety while being slimmed down from six to two volumes for increased portability. Color Atlas Online is the mobile-friendly designer’s companion to find the perfect colour matching while on-the-go or in the office. Through this feature, it’s possible to capture an inspiring image using a smartphone and immediately identify the closest Color Atlas shade palette, with the possibility to purchase a colour sample instantly.

A new patent-pending technology powered by NFC, exclusively introduced by Archroma, also adds swatch-specific information to each Engineered Colour Standard, giving retailers, brands, and mills instant access to dye recipes and more colour information than ever. The online system also allows to create personal special collections of colours or products that can also be shared, both internally and with suppliers.

 
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