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Bluezone: Celebrating 20 Years of Denim Excellence at Munich Fabric Start


Bluezone, the renowned international denim trade show, celebrates its 20th anniversary on 18 and 19 July in Munich, Germany. This year, the event aligns with the new Munich Fabric Start edition, creating an exciting atmosphere in the Zenith Halle area.

Over 100 denim and sportswear specialists will gather, transforming Munich into a dynamic hub for denim expertise. The show will offer a comprehensive program of events, engaging the fashion community alongside Munich Fabric Start and The Source.

Sebastian Klinder, Managing Director of Munich Fabric Start Exhibitions GmbH, highlights Bluezone's success as a trusted platform for the denim industry. With its impressive staging and professional environment, Bluezone has become the ultimate destination for denim enthusiasts, attracting the right people at the right time in Munich. 2023 marks significant anniversaries, including the 150th anniversary of 501 Levi's jeans, Orta's 70th birthday, and the 50th anniversary of Ruedi Karrer's "The Jeans Museum" in Zurich.

Vicunha is also celebrating its 55th birthday. Bluezone aims to pay homage to the multifaceted world of denim through these milestones. Frank Junker, Creative Director & Partner of Munich Fabric Start Exhibitions GmbH, anticipates an exceptional lineup for the upcoming edition. Renowned exhibitors such as Calik, Denim Authority, Isko, Kurabo, Naveena Denim, NDL, Orta, Royo, Saitex, and Sharabati will be present. The fully booked Zenith Area will feature a comprehensive denim experience park, providing a 360° immersion.

Visitors can expect seminar sessions by the Transformers Foundation, engaging panels with Women in Denim, Mohsin Sajid, and The 5 Denim Senses by AMD Düsseldorf. Captivating installations, including the photo exhibition "The World's Best Denim Fades" by Bryan Szabo and a special presentation by "The Jeans Museum" Zurich, will enhance the experience. Breaking from tradition, this year's denim-focused show takes place in early July. Munich Fabric Start Exhibitions GmbH will occupy approximately 42,500 sq. meters at the MOC and nearby areas, showcasing various shows and sections. Engaging side events, covering topics from digitalization to sustainability, will enrich the overall experience. The celebration concludes with the Munich Fabric Night party on July 18, featuring DJ Crew Geschwister Schall.


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