Cramer-Krasselt (C-K), the Chicago-based independent ad agency will be teaming up with the Cotton Council International (CCI) whose goal is to help increase the demand for US cotton for overseas export. CCI announced their decision to hire C-K recently with the stated goal of working with the agency in global brand marketing and communication efforts to promote the export of US cotton fiber, manufactured cotton products and cottonseed.

Karen Seamen, President and COO of Chicago –based Cramer-Krasselt feels the move as an exciting, highly competitive global category and US cotton is outstanding in its quality. Cramer-Krasselt is the second largest independent advertising agency in the U.S.

CCI, the overseas promotion arm of the National Cotton Council of America, has 20 offices in 18 countries and covers more than 50 countries. Through its 'Cotton USA' programme, CCI offers support to customers at each stage of the supply chain, from the cotton farmer and exporter, to the brand and retailer.

According to Bruce Atherley, executive director of CCI, it's an important time in their organization's history to add an expert agency partner to help us communicate the benefits of US cotton to our audiences from a center out approach. Their decision to hire C-K was based on CCI’s confidence in the quality of the team, business orientation, strategic insights and creativity.