A new report from RepTrak, a solution company that ranks global companies’ reputations among consumers, has ranked denim stalwart Levi Strauss & Co on the 14th position with a score of 76.6. The No. 1 spot was bagged by the Lego Group, with a score of 80.4. Each year, RepTrak ranks companies on seven parameters including products and services, innovation, workplace, governance, citizenship, leadership and financial performance. This year, RepTrak analyzed more than 2,000 companies, global revenue above $2 billion.
Ranking for the 2021 report was based on 68,577 responses it collected globally across the 15 largest economies through online surveys.
Like most companies, Levi’s Q2 sales dipped during the peak of the pandemic. However, the company was able to recover faster due to its omnichannel innovations and agile planning. It refashioned its stores into mini distribution centers besides switching to looser fits to suit consumer demand for comfort.
The company also expanded its partnership with accessible retailers like Target, and launched Levi’s SecondHand, its first buy-back program allowing customers to purchase pre-owned denim on the Levi’s website.
Besides, Levi’s also collaborated with artist, designer and political organizer Fresco Steez on a collection of 10 graphics that pay homage to Black political movements throughout history and those who led the charge. Recently, the company allied with the Asian Americans and Pacific Islanders (AAPI) community in light of increased discrimination and violence against the group.